Privacy Policy
Privacy Policy
In this privacy policy, we describe how we handle and protect your personal data. The privacy policy includes, among other things, our handling of personal data when using our websites and digital channels, during communication with us, and in connection with the use of services that refer to this policy.
Personal data refers to information that can directly or indirectly identify you.
It is important to us that you feel secure with how we handle your personal data. We take measures to ensure that your personal data is protected and that handling is carried out in compliance with current regulations and laws, as well as our internal guidelines and routines.
Who is covered by this privacy policy?
This privacy policy covers those who are:
Users of our websites and digital channels, as well as our services that refer to this policy.
Contact persons for a customer, supplier, or partner.
External persons who contact or otherwise communicate with us.
Relatives of our employees and other personnel engaged by us.
Who is responsible for the management of personal data?
Digital Media Installer International AB is responsible for the management of personal data.
Our contact information is provided below.
From where do we collect personal data?
We collect personal data from:
Yourself: We collect personal data from you, for example, when you contact us, visit our websites or other digital channels, register for training or an event, create a user account in our services, or participate in a survey.
Social network platforms: If you visit our channels on social network platforms (e.g., Facebook or LinkedIn), we collect the personal data you provide to us through these channels.
Partners: We may collect your personal data from partners, for example, when we conduct an event or other activity together with such a partner.
Publicly available sources: We may collect your personal data from publicly available sources, e.g., websites, various registers, and databases.
External persons: We may also collect personal data about you from other external individuals who provide your personal data to us, e.g., in connection with communication.
Employees and contracted personnel: We may also collect personal data about you from employees and other personnel engaged by us who provide your personal data to us, e.g., in connection with communication or when they voluntarily provide your information to us.
Why do we process your personal data?
Below, we list reasons for processing personal data in different cases. Not all processing may apply to you, depending on your relationship with us. For more information on categories of data and the legal basis for processing personal data for each purpose, see the detailed information on our handling of personal data below.
Managing orders for services and products: When you order services and products, we process your personal data for this purpose, e.g., to register the order and communicate with you regarding the order.
Managing relationships with customers, suppliers, and partners: If you are a contact person for a customer, supplier, or partner, we process your personal data to manage customer or supplier relationships or partnerships, e.g., to register you as a contact person, manage and archive agreements, and administer invoices.
Following up and evaluating relationships with customers, suppliers, and partners: We process your personal data as a contact person for a customer, supplier, or partner when necessary to follow up and evaluate the customer or supplier relationship or partnership.
Communicating about us and our operations: We use your personal data to communicate about us and our operations through various channels. You can unsubscribe from mailings at any time by clicking the unsubscribe link in the message or by contacting us.
Communication between employees and external individuals: During communication, for instance, via email between employees and external individuals, we may process your personal data where applicable.
Communicating offers in various channels: We process your personal data to communicate offers from us and our partners in different digital channels, for example, via email or social media. You can unsubscribe from mailings at any time by clicking the unsubscribe link in the message. For this purpose, some profiling of your data may occur through analyzing your usage of our websites, digital channels, and services. However, we do not perform profiling for automated decision-making that has legal effects or otherwise significantly affects you.
For this purpose, we also share your personal data with social network platforms. See further down under the section on recipients with whom personal data is shared for more information.
Managing our newsletters: We process your personal data to manage our newsletter, for example, to send it out to you. You can unsubscribe from the newsletter at any time by clicking the unsubscribe link in the newsletter.
Following up and evaluating our operations: We use your personal data to compile reports on an aggregated level and statistics to follow up and evaluate our operations.
Developing and improving our operations: We use your personal data when conducting overarching analyses to develop and improve our operations, business practices, and strategies. No profiling takes place within the framework of this processing.
Documenting our operations: We use your data to document our operations, for example, to manage and save agreements, decision bases, protocols, and presentations.
Conducting training sessions, events, and other activities: When you register for a training session, event, or other activity we organize, we process your personal data to conduct the session, event, or activity, for instance, to register your participation or to communicate with you about the training, event, or activity.
Answering questions and providing customer service: If you contact us, for example, via email or phone, we process your personal data that you share with us to be able to answer your questions and, if the company or organization you belong to is a customer of ours, to provide customer service.
Conducting surveys: We process your personal data if you participate in a survey we conduct, for example, in our digital channels or mailings, to gather your opinions on our operations, services, and products.
Providing our services: If you have registered a user account for a service provided by us and that refers to this policy, we process your personal data to provide the relevant service to you, for example, to give you access to the service and to manage your user account. You need to provide the information we request when registering your user account. Otherwise, you cannot use the service.
Communicating about our services: If you use our services, we process your personal data to communicate with you regarding them, for example, to notify you of service updates, provide operational information, or answer any questions you have about the service.
Enabling functionality on our websites: To enable functionality on our websites, for instance, to remember your settings, we process your personal data when necessary. This allows us to provide a better user experience on our websites.
Following up and evaluating the usage of our websites, digital channels, and services: If you use our websites, digital channels, and services that refer to this policy, we use your personal data to follow up and evaluate how our digital channels and services are used, for instance, to collect and analyze visitor and usage statistics about your use of our websites, digital channels, and services.
Recording phone calls and video meetings for training and quality purposes: If you contact us by phone, we may record the phone call or video meeting for training and quality purposes. In such cases, you will be informed of this when you call or join the meeting, and you can choose to object to your call or meeting being recorded for this purpose.
Ensuring necessary technical functionality and security: We use your personal data to ensure necessary technical functionality and security on our websites, in our services, and IT systems, for instance, for security logging, error handling, and backups.
Communicating in the event of an accident, illness, or similar event: We use your personal data to communicate with you in case of an accident, illness, or similar event concerning an employee or other personnel engaged by us, including to register your details in our emergency contact register.
Handling and addressing legal claims: We process your personal data if it is necessary to handle and address a legal claim, for example, in connection with a dispute or legal proceeding. For this purpose, we may share certain information with other recipients. See further down for more information.
Fulfilling legal obligations: To fulfill our legal obligations, we process your personal data when necessary, for example, to meet requirements under accounting or data protection legislation. For this purpose, we may share certain information with other recipients. See further down for more information.
Which recipients do we share personal data with?
When necessary, we share your personal data with various recipients. You can read more about which categories of data and the legal basis we use to share your data with different recipients in our detailed information on the handling of your personal data.
Partners: In connection with events and other activities, we share personal data with the partners with whom we organize the activity.
Social network platforms: We use various social network platforms, for example, to communicate offers or provide information about our services, and in connection with this, we share certain information with these social network platforms. When we automatically share personal data with these platforms, we and the social network platform concerned share responsibility for collecting and transferring your personal data through cookies and similar technologies. However, we and the platform are individually responsible for the subsequent use of your personal data. We have entered into specific arrangements with relevant platforms describing our respective roles and responsibilities in using your personal data. You have the right to access the essential content of these arrangements; see more in our detailed information on managing your personal data.
External individuals: When we communicate, for example, via email, with external individuals, we share the personal data you or someone else provides to that external person.
Service providers: To manage personal data, we share personal data with service providers we have engaged. These service providers provide, for example, IT services (such as storage) and communication services (enabling us to send messages and newsletters to you). When service providers process personal data on our behalf, they are our data processors, and we are responsible for handling your personal data. They may not use your personal data for their own purposes, and they are legally and contractually obliged to protect your data.
Other recipients: In certain cases, when necessary, we share your personal data with other recipients for specific purposes:
Managing a merger or sale of the business,
Handling and addressing legal claims,
Fulfilling legal obligations,
Responding to a legal request, and
Protecting and ensuring the safety of our staff.
Examples of such recipients are external advisors, authorities, courts, police, and potential buyers or sellers in the event of a business sale.
What rights do you have?
You have certain rights under current data protection legislation regarding the personal data we have collected about you.
You have the right to:
Request access to and a copy of the personal data we hold about you.
Request the rectification of a personal data point that you consider incorrect or incomplete.
Withdraw your consent when we process your personal data based on your consent.
Request deletion in certain circumstances, except when we are legally required to retain the data.
Unsubscribe from marketing and mailings, for example, by clicking on the unsubscribe link in the mailing.
Request restriction of the processing of your personal data in certain circumstances.
Object to processing based on our or others’ legitimate interests for reasons related to your specific situation.
Transfer your data (data portability) in specific circumstances by requesting a copy of the personal data related to you in a structured format that you can transfer to another recipient.
If you wish to exercise your rights, please contact us using the contact information below.
Where we process personal data
We always strive to store personal data within the EU. In certain cases, your personal data may be shared with recipients outside the EU/EEA area, such as service providers we have engaged.
To ensure the protection of personal data, we ensure that appropriate safeguards are in place with all service providers handling your personal data outside the EU/EEA area, such as data transfer agreements, and – if necessary given the recipient country’s legislation – additional protective measures.
If you would like to know which countries outside the EU/EEA area your personal data is transferred to and the protective measures we have taken, you can contact us using the contact details provided below.
Updates to this privacy policy
We may update this privacy policy from time to time. For instance, we may collect additional information or use the information for purposes other than those stated in the text. In such cases, we will notify you in advance in an appropriate manner, such as by displaying a message on the website or via email. The latest version of the privacy policy will always be published on this page.
Do you have any questions?
If you have questions about this policy, our handling of your personal data, or wish to exercise your rights, please feel free to contact us. For our contact information, see the table below. If you are dissatisfied with the response you have received, you have the right to file a complaint with the supervisory authority (the Swedish Authority for Privacy Protection, IMY, in Sweden).
Contact information
Digmi Group AB
Org. no.: 559276-9995
+46 101 821 030
hello@digmi.se
Detailed Information on Handling of Personal Data
When We Handle Your Personal Data
Below is detailed information on the categories of personal data we handle, the legal basis, and how long we retain the data for each type of processing.
Managing Orders of Goods and Services
Personal Data: Identity data, Communication, Contact details, Order data, Organizational information.
Legal Basis: Legitimate interest. The processing is necessary to fulfill our legitimate interest in managing orders of goods and services.
Contract performance. If the order is made by a sole proprietorship, we process the data to fulfill the contract with you.
Retention Period: Personal data is retained for this purpose as long as necessary to handle your order and for a period of ten (10) years thereafter to manage and address legal claims. Personal data in accounting records is retained for seven (7) years from the end of the calendar year in which the relevant fiscal year ended, in compliance with legal obligations (accounting and reporting requirements under the Accounting Act (1999:1078)).
Managing Relationships with Customers, Suppliers, and Partners
Personal Data: Identity data, Communication, Contact details, Order data, Organizational information.
Legal Basis: Legitimate interest. The processing is necessary to fulfill our legitimate interest in managing our customer or supplier relationships.
Contract performance. If the contract is with a sole proprietorship, we process the data to fulfill the contract with you.
Retention Period: Personal data is retained for this purpose as long as there is an active relationship and for a period of ten (10) years thereafter to fulfill our legitimate interest in managing and addressing legal claims. The relationship is active if you have had contact with us in the last twelve months.
Following Up and Evaluating Relationships with Customers, Suppliers, and Partners
• Personal Data: Identity data, Order data, Organizational information.
• Legal Basis: Legitimate interest. The processing is necessary to fulfill our legitimate interest in following up and evaluating customer or supplier relationships or partnerships.
• Retention Period: Personal data is retained for this purpose for a period of 27 months from the time of collection. Reports at an aggregated level that do not contain personal data and statistics are retained indefinitely or until deleted.
Communicating About Us and Our Operations
Personal Data: Identity data, Image and audio materials, Contact details, Organizational information.
Legal Basis: Legitimate interest. The processing is necessary to fulfill our legitimate interest in communicating about us and our operations.
Retention Period: Personal data is retained for this purpose as long as there is an active relationship and for a period of twelve (12) months thereafter for the same purpose. Published personal data in digital channels, such as our social media feeds, is generally retained indefinitely.
Communication Between Employees and External Individuals
Personal Data: Identity data, Image and audio materials, Communication, Contact details, Order data, Organizational information.
Legal Basis: Legitimate interest. The processing is necessary to fulfill our legitimate interest in enabling communication between employees and external individuals.
Retention Period: Personal data is retained for this purpose for a period of one (1) year from the time of the last communication in the same conversation and thereafter for a period of ten (10) years to fulfill our legitimate interest in managing and addressing all types of legal claims.
Communicating Offers in Different Channels
Personal Data: User-generated data, Image and audio materials, Identity data, Contact details, Order data, Technical data.
Legal Basis: Legitimate interest. The processing is necessary to fulfill our legitimate interest in communicating offers through various channels about our services and products.
Consent. If you have consented to our use of cookies and similar technologies for this purpose, the processing of your personal data is based on your consent.
Retention Period: Personal data is retained for this purpose as long as there is an active relationship and for a period of twelve (12) months thereafter for the same purpose. If we do not have a relationship, data is retained for this purpose for a period of three (3) months from the collection date.
Managing Our Newsletters
Personal Data: Identity data, Contact details.
Legal Basis: Legitimate interest. The processing is necessary to fulfill our legitimate interest in managing our newsletters.
Retention Period: Personal data is retained for this purpose indefinitely until you unsubscribe from the newsletter.
Following Up and Evaluating Operations
Personal Data: Identity data, Order data, Organizational information.
Legal Basis: Legitimate interest. The processing is necessary to fulfill our legitimate interest in following up and evaluating operations.
Retention Period: Personal data is retained for this purpose for a period of 27 months from the time of collection. Aggregated reports that do not contain personal data and statistics are retained indefinitely or until deleted.
Developing and Improving Operations
Personal Data: Identity data, Order data, Organizational information.
Legal Basis: Legitimate interest. The processing is necessary to fulfill our legitimate interest in developing and improving operations.
Retention Period: Personal data is retained for this purpose for a period of 27 months from the time of collection. Aggregated reports that do not contain personal data and statistics are retained indefinitely or until deleted.
Documenting Operations
Personal Data: Image and audio materials, Identity data, Contact details, Communication, Organizational information.
Legal Basis: Legitimate interest. The processing is necessary to fulfill our legitimate interest in documenting operations.
Retention Period: Personal data is generally retained indefinitely for this purpose.
Conducting Training, Events, and Other Activities
Personal Data: Image and audio materials, Health data, Identity data, Communication, Contact details, Organizational information, Training data.
Legal Basis: Legitimate interest. The processing is necessary to fulfill our legitimate interest in conducting training, events, and other activities.
Explicit consent. Processing of any special categories of personal data on health is only done with your explicit consent, which is obtained when you register for a training session, event, or activity we organize.
Retention Period: Personal data is retained for this purpose during the activity and for a period of up to 13 months thereafter from the time of the activity to fulfill our legitimate interest in following up participation, evaluating the activity, and planning future activities. Personal data in accounting materials is retained for seven (7) years from the end of the calendar year in which the relevant fiscal year ended to fulfill legal obligations (accounting and reporting requirements under the Accounting Act (1999:1078)). Any health data collected for this purpose is retained only as long as necessary to conduct the activity and is deleted thereafter. Image and audio materials collected are retained indefinitely until the materials are deleted if necessary to fulfill our legitimate interest in documenting operations.
Responding to Questions and Providing Customer Service
Personal Data: Identity data, Communication, Contact details, Order data, Organizational information.
Legal Basis: Legitimate interest. The processing is necessary to fulfill our legitimate interest in responding to your question.
Retention Period: Personal data is retained for this purpose for a period of two (2) years from the time the matter was resolved. Published personal data in digital channels, such as our social media feeds, is generally retained indefinitely.
Conducting Surveys
Personal Data: Identity data, Contact details, Communication, Organizational information.
Legal Basis: Legitimate interest. The processing is necessary to fulfill our legitimate interest in conducting surveys to collect your opinions on our operations and our services and products.
Retention Period: Personal data is retained for this purpose for the duration of the survey and for a period of three (3) months thereafter to compile the responses into a report. Statistics that do not contain personal data are retained indefinitely or until deleted.
Providing Our Services
Personal Data: Identity data, Communication, Contact details, Organizational information, Profile data, Technical data.
Legal Basis: Contract performance. The processing is necessary to fulfill the applicable terms of the service.
Retention Period: Personal data is retained for this purpose as long as your user account is active, after which the data is deleted.
Communicating About Our Services
Personal Data: Identity data, Contact details, Profile data, Technical data.
Legal Basis: Contract performance. The processing is necessary to fulfill the applicable terms of the service.
Retention Period: Personal data is retained for this purpose as long as your user account is active, after which the data is deleted.
Enabling Functionality on Our Websites
Personal Data: Technical data.
Legal Basis: Legitimate interest. The processing is necessary to fulfill our legitimate interest in enabling functionality on our websites to provide a better user experience.
Consent. If you have consented to our use of cookies and similar technologies for this purpose, the processing of your personal data is based on your consent.
Retention Period: Personal data is retained for this purpose during your visit and for a period of twelve (12) months thereafter to fulfill our legitimate interest in providing a better user experience.