Björn Axén, a company with 60 years of experience in beauty and hair care, is extending its partnership with Digmi and introducing a new marketing solution. This initiative marks the next step toward a more digitally driven operation, where marketing in the salons can be managed efficiently and consistently from a central hub.

After several years of collaboration, the company has decided to further invest in streamlining and modernizing its business through a broader implementation of digital solutions. By adopting a more cohesive and automated strategy, they can ensure that all units operate under a unified communication plan, enhancing both efficiency and the quality of the customer experience.

"For an industry leader like Björn Axén to deepen its collaboration with us is a testament to the real impact our solutions have. By digitizing and optimizing workflows, we not only create better structure for businesses but also a smoother experience for their customers," says Jon Berglund, CEO of Digmi.

For the company, the new marketing solution offers increased control over communications, allowing the headquarters to manage content and messaging more strategically while each unit retains its local identity.

"Digitalization is a key part of our long-term plan to ensure that all our salons work towards the same goals. With a centralized solution, we can streamline marketing efforts, enhance the customer experience, and save time," says Malin Alwin, Head of Company at Björn Axén.

Digitalization Driving Growth and Efficiency
This expanded initiative is yet another step toward an industry where digital solutions are becoming increasingly essential for driving growth and development. By combining technology with well-proven business methods, a more sustainable and customer-focused approach is made possible. For Digmi, this is further evidence that digital transformation is a critical factor for the future of the beauty industry. By collaborating with the most influential players in the market, the company continues to drive innovation and shape the future ways of working in the industry.

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