Studio Hair Art, a well-established hair salon chain with salons in Mjölby, Tranås, and Motala, has chosen to collaborate with Digmi to strengthen its digital presence and streamline the customer experience. By integrating Digmi’s solutions, the salons gain new opportunities to inspire customers and optimize marketing efforts.

Studio Hair Art has decided to invest in a combination of Digmi Marketplace and Digmi Marketing, allowing the salons to offer their customers digital entertainment, interactive promotions, and a smoother shopping experience directly from the chair. Through strategically placed screens and tablets, the salons can increase the visibility of their services and products while closely collaborating with suppliers to maximize the impact of their marketing efforts.

“We see great potential in digitalizing our salons and creating a more modern and experience-based environment for our customers. With Digmi’s solutions, we can now easily display offers, campaigns, and inspiring content on screens and tablets, strengthening our connection with customers and increasing our sales,” says Karoline Wallin, founder of Studio Hair Art.

Digital Innovation That Enhances the Customer Experience
For Studio Hair Art, the collaboration with Digmi provides an opportunity to combine its creative vision with smart technology. With Digmi Marketplace, customers can access digital magazines, shop for products directly from the chair, and enjoy a more interactive and inspiring experience during their visit. At the same time, Digmi Marketing enables the salons to manage and update marketing campaigns in real time, ensuring consistent communication and a stronger brand.

“At Digmi, we are proud to work together with Studio Hair Art and support their digital journey. That such an innovative player in the industry chooses our solutions is a clear sign that digitalization plays a crucial role in the future salon experience,” says Jon Berglund, CEO of Digmi.

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