About us

At Digmi, we’re all about helping hairdressers work smarter. We provide digital tools that let you focus on what you do best - taking care of clients - while we handle the tech side, from planning and payments to in-salon marketing.

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Our Story

We started Digmi 2021 with a simple goal - to make the salon experience better for both hairdressers and clients. We’ve grown a lot since then, and Digmi 2.0 now offers even more tools to help salons work smarter and sell more.

Meet our team

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    Jon Berglund

    CEO

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  • Man with a beard and a short hairstyle wearing a light-colored shirt, smiling

    Conny Mohlin

    CTO

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  • Smiling woman with shoulder-length blonde hair wearing a gray jacket and black top, standing in front of a wooden wall.

    Therese Thomasdotter

    Customer Success & Sales

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  • Frida Cedervall

    Frida Cedervall

    B2B Sales

  • Rashell Petrov

    B2B Sales

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    Christian Widlund

    Senior Fullstack Developer

  • Smiling person in a suit and striped tie standing against a white background.

    Malindu Kirindegamaarachchi

    Senior Software Engineer

  • Stefan Bergenrot

    Stefan Bergenrot

    Sales Sweden

  • Morten Flyen

    Morten Flyen

    Sales Norway

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Why hairdressers and suppliers love Digmi

For Hairdressers

  • Save time with in-chair management of bookings, client data, and payments.

  • Boost product sales by offering clients a hands-on shopping experience while they’re in the chair.

  • Create a relaxing atmosphere by giving clients access to entertainment, from digital magazines to product tutorials.

For Salons
When hairdressers thrive, the whole salon benefits. Digmi helps streamline operations, increase sales, and create a better client experience.

A no-brainer for hairdressers

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Easy to get started, no system changes needed

Digmi works smoothly with your current booking and payment systems, so there’s no need to replace anything. Just fast, easy digitalization.

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Boost sales directly from the hairdresser chair

With Digmi, clients can browse and pay for products and services right from the chair – increasing sales and customer satisfaction.

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Powerful in-salon marketing on digital displays

Create and display campaigns on your salon’s TV screens and tablets. An effective way to engage clients and build your brand in the salon.

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Flexible solutions for every salon’s unique needs

Whether you’re looking for planning tools, payment solutions, or campaign displays, Digmi adapts to your hairdresser needs.

What do our customers say?

What do our customers say?

“The digital transformation wouldn’t have been possible without the fantastic service from Digmi. Our industry isn’t the most tech-savvy, so all the support we’ve received has been invaluable. Thanks to Digmi, we can now offer an even better customer experience while also improving our profitability and sustainability.”
— Linnea Öhman, Studio L2
“Thanks to Digmi, we can finally offer all our customers thousands of magazines on a single tablet. It’s hygienic and allows us to schedule new appointments and handle payments on the same device, which is incredibly convenient for us. It feels so much more modern to offer this kind of service to our clients. I’m just as satisfied as they are!”
— Johan Hellström, Björn Axén

Our products

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Digmi Marketplace™

Give your clients a luxury experience from the chair. Let them browse your products, read digital magazines, and get inspired – all on a tablet.

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Digmi Marketing™

Run in-salon campaigns on your screens. Show off the latest offers from your suppliers and create a visual boost that drives more sales.

A smartphone displaying a scheduling app interface with appointments listed by time slots for June 2. Users can book appointments with individuals named Karl J., Märta L., Samira H., and Frida M. The screen shows options to book time slots at 13:00 and 14:00, along with thumbnail images of contacts.

Digmi Planner™

Easily manage your schedule and client info. Keep track of bookings and updates, without having to run back and forth to the front desk.

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Digmi Pay™

Make payments easy - let your clients pay right from the chair for both services and products. Fast, simple, and no need for a reception.